黑天鹅数据：2023年如何在减少投入的情况下取得更多成果的3种方法报告（英文版）

So you’re a CPG marketer, we know 2022 was a tough year to innovate, and 2023 might be a similar story. Consumers’ spending is being squeezed, the economic future is uncertain, and growth is harder to come by. It’s a perfect storm. CPGs are moving with caution as budgets are cut, non-essential projects are put on hold and hiring freezes enforced. Insights, Marketing and R&D professionals working in Innovation have less time, people and budget than before