Moengage&Marketoonist：2025年跨渠道营销状况报告：基于800余名B2C营销人员的见解（英文版）

With the current state of cross-channel marketing in ux, this year’s report highlights several mindset shifts among B2C marketers. They are swapping customer acquisition for customer loyalty, exploring channel diversication to surpass their competition, investing in advanced personalization tactics and newer channels, and replacing their focus on raw customer data with technology that can help them wield it. The data shows that today’s brands prioritize sending more real-time and contextual