Winterberry Group：2024数据协同平台的现状与未来展望报告（英文版）

Data Collaboration Platforms are gaining prominence as a critical component of the “data layer” of the marketing technology ecosystem, sitting at the intersection of three key trends: the increasing importance of first-party data as a primary source of insight, the emphasis on privacy and permission,and the need for a foundational infrastructure that enables insight,activation,and measurement in a consistent, privacy-compliant,and regulatory-compliant manner.