Optimove ：2025年消费者营销疲劳洞察报告第1部分（英文版）

The 2025 Optimove Insights Consumer Marketing Fatigue Report, based on a survey of 329 U.S. citizens, highlights critical consumer behaviors and preferences regarding online marketing. Part 1, How Email Abuse Causes Marketing Fatigue, reports on the importance of email, personalization, and brands ensuring that the customer is in control. The findings in Part 1 underscore key opportunities and risks for marketers aiming to optimize their email strategies.