国际商会ICC：2024跨文化B2B关系报告（英文版）

In a strategic collaboration, the International Chamber of Commerce, Jus Connect, and McCann Truth Central have united to explore the influence of cultural factors on the success of business relationships between parties from diverse cultural backgrounds. Using a robust approach to uncovering insight including 1,701 quantitative interviews with B2B decision-makers across 9 countries as well as 20 1- hour depth interviews with leaders in business and dispute resolution, the cross-industry team ha