Transmission：2025年发现CMO必须具备的技能报告（英文版）

Marketers on the board – it’s an evergreen topic in our industry. And this fascinating research is important in helping marketers identify how to take the next step in their career. For me, the important contribution this research makes is to identify the nature of marketing as an issue as well as an opportunity. The opportunity is with what you might call a ‘purist’, or even a ‘traditional’, definition of marketing — clear understanding of the 4Ps, with a customer obsession and an abili