CMO Council：2024营销和数据安全 ： 不太可能的品牌建设合作伙伴关系报告（英文版）

Marketers are looking to acquire more customer data from more sourceswith the sunsetting of cookies. Data-hungry artificial intelligence (Al)technology, such as ChatGPT, leverages data in whole new ways.Personalized messaging and targeted campaigns mean more informationflowing through the data supply chain.

Breaches and incidents are likely, if not imminent in some cases, and willtake a sledgehammer to brand trust, The unexpected line of defense: theChief Marketing Officer (CMO)-Chief I