eTail&Chord：2024人工智能在零售和电商领域中的未来前景报告：行业当前AI能力、挑战和机遇分析报告（英文版）

This report underscores the critical role of AI-driven insights, automation, and personalization, as facilitated through the integration of Customer Data Platforms (CDPs) with unified data systems. It highlights an understanding among industry leaders that the future of retail and eCommerce will be significantly influenced by technology’s ability to offer nuanced, personalized experiences. However, the report also brings to light a glaring challenge: Although the potential of AI in transformi