Datagence：2025年营销运营专业人士报告（英文版）

This study reveals marketing ops responsibilities are deeply integrated with process, technology, and data, with each area representing a nearly equal portion of the role. Data has become a focal point, particularly in areas like enrichment, integration, and quality, which align with the fact that "ability to integrate" is the top criterion for evaluating new technologies. Despite using advanced tools like HubSpot and Marketo, nearly all professionals still rely on spreadsh