BlueHornet：2015 Consumer Views Of Email Marketing（英文版）

EXECUTIVE SUMMARYBlueHornet recently surveyed over 1,800 consumers across the United States to gather insights into how email recipients interact with and perceive marketing emails. This is the fourth consecutive year we’ve published this report and we’re proud of this latest evolution:• Our panel size has increased 63% since 2012.• We’ve broadened the survey to better understand the interplay between email, mobile, and social.• We’ve included additional industry experts on our data analysis tea