ComScore：2024年广告隐私状况报告：数据隐私法对数字广告领域的影响分析（英文版）

This report marks the inaugural year of Proximic by Comscore's State of Privacy in Advertising research, thenewest addition to Comscore's “State of" report series. The State of Privacy in Advertising delves into thecurrent and anticipated impacts of ra pidly evolving data privacy laws and regulations in the digital advertisinglands cape.Proximic by Comscore conducted extensive survey research across leading advertisers, publishers, and technologycompanies to gauge their current s