imagino：2024数字化营销演进、存储、性能与人工智能报告（英文版）

Planning the inaugural DigitalX event, one of the key ideas underpinning it was the question of how to use digital technologies to drive memorable customer experiences. It’s a question that’s increasingly occupied the industry over recent years. Where once, in the simplest terms, it was relatively easy to eavesdrop on consumers as they surfed the web and best practice reflected this, it’s currently much more difficult to get a clear picture of their behaviour. That’s not just because of GDPR