Sprinklr：2021年发布、参与、统一：推动社交媒体策略的18种方法报告（英文版）

Managing your brand’s social media and digital marketing strategy is, in a word, complex. You are on your brand’s frontlines, publishing content and engaging directly with your audience in an evolving, unstructured, always-on digital landscape. A landscape fraught with risk and rich with reward. Your audience — whether it’s customers or prospects — increasingly consumes content and engages with your brand on a growing list of digital channels, from social media to chat apps to web forums. On