Winterberry Group：2025年美国广告、营销和数据展望报告：转型加速（英文版）

Agentic AI adoption went from test to initial rollout, accelerating through 2024, with client services and creative applications leading the first wave of transformation Impact Marketers lean into Gen AI, reducing time to content, seeking productivity gains and hyper-personalization. Adoption shifts from repetitive task automation to “reasoning-based” insights that combine content and audience data. Productivity gains and personalization drive adoption, though concerns around accuracy, privac