Circana:2024年认识美国西班牙裔快速消费品消费者-了解西班牙裔购物趋势的重要性报告(英文版).pdf |
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Hispanic shoppers are more likely to shop in-store than online. In this report, we look to retail engagement, and how brands and retailers can further connect with these valuable consumers. We also dive into the importance of understanding cultural influences, and opportunities to activate around specific holidays. Please visit Part I: Hispanics' Influence on CPG in America, to learn about the size and growth of the U.S. Hispanic population, including demographics, household size and birt
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