Mediaocean：2025年H2医药及医疗保健市场报告（英文版）

Pharmaceutical and healthcare marketers are entering the second half of 2025 with one of the most positive investment outlooks across all surveyed verticals. Spending is expected to increase in 8 out of 10 media channels, pointing to a sector that’s leaning into omnichannel growth and audience engagement with renewed conviction. Social Platforms (88%) and Digital Display/Video (88%) lead all channels, with the latter seeing a 44% jump in planned spend from H1—underscoring the industry’s growi