Mediaocean：2025年广告展望报告（英文版）

We often look at the world and the overall advertising industry, mindful that its ever-changing mix of different marketers, and focus on what will happen rather than what should happen. Surveys of groups of marketers often tend towards the should and can’t typically capture the fact that the evolution of an economy means that many new kinds of marketers emerge, further limiting the visibility that surveys can provide. With that noted, we find ourselves in strong agreement with most of the obs