Daxue Consulting博圣轩：2025年中国冬季运动市场总结报告（英文版）

The government effort “Winter Sports Development Plan” (2016-2025), which promoted mass participation in winter sports and growth in related industries like tourism, aimed to get 300 million Chinese to participate in winter sports. The plan met the target, as 313 million people, or 22% of the population, participated in winter sports between the Olympics and April 2025