世界零售大会&BCG：2024年投资未来：零售商如何利用创新获取优势研究报告（英文版）

Consumer needs have changed over the past 35 years and have become increasingly more sophisticated. Yet for the most part, retailers have been slow to innovate to keep up. In fact, a previous BCG analysis of innovation across dozens of industries showed that retailers trailed all other sectors in making it a top priority. Instead, many have chosen to focus—or over-focus—on day-to-day core operations. This lag has led to a significant shift in the ranks of top retailers globally over the past