凯度&欧洲艾菲奖：2024年卓越广告创意背后的五大关键报告（英文版）

In a world of constant pressures, the sentence “Do more with less” echoes in most marketing budget discussions. Many brands find themselves in a David-and-Goliath-esque struggle - small brands with big ambitions facing market leaders with more renown and resources. Yet, several Effie winners prove that creativity can allow a smaller budget to punch way above its weight. How do they achieve that? They use qualitative insight as the proverbial slingshot. They take the time to unders