邓韩贝：2025年零售业客户留存策略：忠诚度与个性化下一阶段战略规划报告（英文版）

Take a look around, and it’s not hard to see why. Shoppers expect more: more personalised experiences, more value, more recognition. Technology is reshaping what’s possible — and what’s expected. And despite a growing need to stand out, loyalty programmes instead risk becoming ever-more homogenised; the same core product, wrapped up in different packaging. “True” loyalty, of course, is about so much more than just loyalty programmes. It’s about the attitudinal, emotional, and behavioural rela