Qualtrics：2025年全球消费者趋势报告（英文版）

Since the launch of our consumer trends report 4 years ago, we’ve seen the effects of a global pandemic, inflation-led economic uncertainty, and the rise of AI! But as the consumer landscape evolves, one thing remains constant: the importance of forging genuine, lasting connections with customers, whether that be faceto-face, on the phone to an agent, or scrolling through your website. And this year is no different. Our 2025 consumer trends report, with responses from 23,730 consumers across