Forsta：2025年更聪明的购买市场研究软件方式报告（英文版）

This guide is for anyone who buys or uses marketresearch software.You may be working in-house in a researchdepartment, consumer insights, or customerexperience team. You may work for a market researchfrm: An agency, a consultancy, or a data provider.

Or you may be one of the growing numbers ofpeople who are not research experts -in marketing,innovation, or product management teams, say - butwho still need to conduct research with consumers,users, or other audiences.Whatever your role