Iterable&Telnyx：2024短信营销策略指南（英文版）

The ubiquity of SMS provides marketers access to a massive swath of consumers whom they can highly target and engage without racking up hidden costs or incremental CPMs. And given its intimate and immediate nature, SMS can be highly effective for building trust, rewarding loyalty, and driving deeper customer engagement— especially when integrated with other marketing channels. And with the right strategy and solution in place, SMS also yields core engagement metrics so marketers can quickly d