Pixalate：2024年Q2全球桌面网页点击欺诈基准报告（英文版）

In this report, Pixalate explores the various types of click related invalid traffic (IVT), with a focus on open programmatic desktop web ad traffic. Ad campaigns contracted on click-throughs rather than impressions often drive a market premium making them a common target for fraud schemes such as bot traffic. This report provides a variety of insights such as the most common types of click-based IVT, associated ad unit sizes, and content categories with the highest click IVT rates. For this