麦肯锡：2025年2万亿美元的全球健康市场迎来千禧一代和Z世代报告（英文版）

To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases. As this shift takes hold, it’s influencing the direction of the $2 trillion global wellness industry, which is expanding beyond its core categories. Even though younger demographics may be pushing the industry forward, older consumers, too, are becoming more interested in an expanding definition of wellness. In our fourth year fielding our Future of Wellness