FreeWheel：2024年上半年美国与欧洲视频市场报告（英文版）

PROGRAMMATIC EXPANDS: Programmatic ad views have increased by double digits in the U.S. (+15%) and EUR (+41%) as publishers in both geographic regions continue to leverage this transaction type. 2 CONNECTED TV DOMINATES: CTV has grown +31% in EUR, making it the primary device type (46%) through which viewers watch ad-supported content. CTV remains strong in the U.S., capturing 83% of ad views in the first half of 2024. 3 ADDRESSABILITY IS ON THE RISE: Audience targeting has drastically increa