LiveRamp：2025年品牌联网电视激活指南：数字大屏目标受众触达策略报告（英文版）

For brand marketers, the buzz around connected TV’s explosive growth keeps getting louder. As marketing budgets shrink and audience attention drifts, CTV offers a golden opportunity to maximize ad spend — marrying the precise audience targeting of digital with the premium impact of the home’s biggest screens and other mobile platforms, from tablets to laptops, where consumers are watching video. Audiences today are streaming more than ever. Streaming viewership has officially eclipsed cable T