VML：2024年未来购物者报告（第八版）（英文版）

In 2023, the figure for online spending was 58%, and the year before it was 57%. But, in 2024, we see a decline to 53%. What can we read into this? Is this evidence of the post-COVID normalization of shopping that has been talked about? Is it the physical stores fighting back? Could it be due to inflation and that fact that a larger part of income is absorbed by primary shopping needs that are more often satisfied in-store? Or is it a migration away from the more functional, quicker and easie