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USC Annenberg:2018 Global Communication Report_Evolution of Ethics.pdf |
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The 2018 Global Communications Survey predicts that future consumers will not know or care where the information they consume is coming from. In early 2018, we asked public relations leaders from agencies and corporations around the globe to predict where the communications field is headed. We also asked PR students to tell us what they think about the profession they will someday lead. The research indicates that the clear-cut lines between news stories written about a product or company (earne
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