Digital Commerce 360:2024年战略见解-充分利用假日高峰期和网络5结果报告(英文版).pdf |
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In 2024, online retailers and customers alike waited it out throughthe Cyber 5, which includes Thanksgiving and the four days thatfollow. Shoppers wanted deals, which they had been waiting forthroughout the year in some cases. Meanwhile, retailers held backwith their deepest discounts until Cyber Monday arrived.During each of the five days, shoppers set new spending records.While some outcomes were predictable, such as online spendingreaching its peak on Cyber Monday, other developments showe
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