麦肯锡：2025年生成式AI助力B2B业务盈利增长研究报告：七大用例（英文版）

B2B sellers often struggle with oversimplified rules, manual customer research, a lack of data integration, or inadequate training on sales tools. AI can help lead them to their “next-best opportunity.” It can process multiple disparate data sources to prioritize possibilities. Gen AI can parse significant amounts of unstructured data (for example, PDFs, flat files, or photographs) to provide advanced recommendations and instructions. Gen AI can also synthesize relevant information about lead