安布思沛（iProspect）：2024未来就绪报告：你的零售媒体网络落后了吗？（英文版）

The first wave of RMN, or what we call RMN 1.0, offered a limited number of channels as a platform to market a participant’s product or brand at a basic level. Today, there’s a need for more highly targeted and focused content, and greater variation of these offerings overall. Dynamic creative optimization (DCO) can seamlessly tailor ad content to the brand's audience in real time for the most relevant and engaging experiences. Messaging, imagery/graphic treatment, geo-targeting and even