Good Food Institute：2024美国消费者对植物性肉类的健康认知报告（英文版）

Americans are looking for healthy and protein-rich foods, and many are conflicted about the healthfulness of conventional meat. Many struggle with inconsistent information about which foods are healthy. Most Americans view plant-based meat as healthy, and health is a top reason cited for trying and repurchasing plant-based meat. Many say they would eat more plant-based meat if it were less processed, but health appears to be less of a barrier than taste is to trial and repeat purchase today.<