思略特：2023中国大陆时尚品牌向DTC模式转型分析报告：构建八大支柱实现持续增长（英文版）

The click-and-mortar retail model, whereby offline stores serve as warehouses and delivery centres and online ones take orders, has become more popular alongside a backdrop of upgraded demand among the main customer segments, intensified industry competition, and digital transformation of the value chain, the drawbacks of relying solely on distributors to reach the market are constantly exposing. Benefiting from this model, some brands are embracing the Direct to Consumer (DTC) model. Strateg