麦肯锡：2025年释放拉丁裔球迷日益增长的力量：构建更具活力的体育经济报告（英文版）

The research for this report, which was conducted in collaboration with NBCUniversal’s Telemundo, draws on publicly available information and proprietary McKinsey data, research, and tools. We utilized multiple sources, including US Census data and forecast projections; Sports and Fitness Industry Association (SFIA) data on youth sports participation across age groups; Nielsen research on viewing hours and telecast metrics across US demographics; and MRI-Simmons, Ipsos, and Global Web Index (