LinkedIn大数据：分类与定位平台（英文版）

Segmentation & Targeting Platform:A Big Data ApplicationAgenda•Brief Company Overview•Data Infrastructure @ LinkedIn•Segmentation & TargetingOur MissionAbout LinkedIn：75% of new members came from outside of USLinkedIn profiles represent professional identityLinkedIn : Data Infrastructure•On-line Data Infrastructure (Oracle, Espresso)•Near-line Data Infrastructure (Data Streams: Kafka, Databus)•Offline Data Infrastructure (Hadoop, Teradata)Data Infrastructure : On-line•OLTP requirements•Highly co