艾睿铂AlixPartners：2024年消费者情绪指数报告：时尚行业消费者需求解析（英文版）（

In 2009, when AlixPartners last ran its Consumer Sentiment Index, e-commerce accounted for just 4% of total sales, and the iPhone was not yet two years old. The first Apple Store had opened about eight years before, inspiring an experiential revolution focused on customer engagement and interaction, establishing a new standard for store design, setting a record for sales per square foot, and anchoring Apple as one of the first retailers to offer in-store services like technical support—but fe