尼尔森IQ：2025年度全球营销报告：从混沌到明晰：释放数据驱动营销的力量（英文版）

Many expected 2025 to be a dynamic year for marketers. AI‘s rapid evolution and the rise of shoppable advertising are presenting exciting opportunities—and challenges. But 2025 has also seen shake ups in the global supply chain and consumer sentiment1 , and the ad industry hasn’t been immune to such fluctuations.2 It’s difficult to make long-term marketing plans when you don’t know if you’ll have products on the shelf in the coming months, and at a price consumers can afford.3 But marketers a