Bazaarvoice：2025年购物者偏好报告：基于美英法德加澳六国调研（英文版）

Trust is the compass. Consumers scour brand websites but turn to authentic voices — friends, reviewers, and social proof — to validate their choices. Creators spark interest, but research seals the deal. Social commerce is no longer a side act. Platforms are thriving shopping hubs powered by discounts and fast, engaging content. This Shopper Preference Report cracks it all open. From the rise of store brands to social media as a deal magnet, giving brands and retailers a roadmap to nail authe