State of Marketing Attribution in Asia Pacific（英文版）

This State of Marketing Attribution report, produced by Econsultancy in partnership with Datalicious, is based on a survey of more than 400 client-side and agency marketers based in the Asia Pacific region. The key findings of the report are outlined below: Lack of knowledge holds back marketers Custom modelling is the most effective attribution model, though most are still using first and last click Turning attribution insights into action is the final hurdle Contents1. Executive Summary1.1. Me