西蒙顾和：2025年推动增长的保险趋势报告（英文版）

Insurance vendorsemploying needs-basedsegmentation Vendors are better aligning their offering to the needs of carrier customer!with a combination of demographic and 'needs based'segmentation "Demographic segmentation:Tangible datapoints traditionally used incustomer segmentation (e.g., DWP, LOBs, HO Location etc.) Needs based segmentation:Less tangible underlying core buyingneeds typically identified through discovery questions