黑天鹅数据：2022年生活成本危机报告：化妆品行业的创新（英文版）

Prices are going up, consumers’ disposable income is being squeezed and behaviour is changing. Across all CPG product categories, we’ve seen a 72% increase in conversation involving economic topics and financial concerns. For brands to win in this environment, they need to do more than just slash prices. While many consumers are looking for ways to save pennies, others are driven by much more nuanced sets of needs and motivations. Therefore, it’s vital to know what constitutes value to consum