Blu Ivy：2024年成为首选雇主的路线图：吸引和留住顶尖人才的策略报告（英文版）

Employer branding is more than just a recruitment strategy—it’s a strategic tool for shaping the future of your organization. As Simon Barrow, the pioneer of employer branding, explains: Employer brand management is fundamentally about the employee experience. This approach applies corporate brand management principles to the employee experience, influencing how employees—current and future—engage with your company. It ensures alignment between what you promise and what you deliver,