Starcom：2023年美国中产阶级人群画像与生活状态分析报告（英文版）

The middle class is as diverse as the number of people in it. No two people or households have the same experience. Each has their own set of hopes, dreams and struggles, and they’re looking for different kinds of support from brands as a result. In order to understand the variety of middle class experiences, we spoke to several people who both self-identified as middle class and met a generic economic definition as well. In a series of extended interviews, we explored their attitudes toward