Brand Finance：2024北欧品牌150强报告（英文版）

Equinor is now the most valuable Nordic brand at EUR15.6 billion; IKEA drops to second place

For the first time, Equinor has become the most valuable brand in the Nordic region, surpassing IKEA, which had held the top spot since 2013. In 2024, Equinor’s brand value increased by 24% to reach EUR15.6 billion. This growth is mainly driven by rising revenues and optimistic forecasts, underscored by the brand's significant production growth in 2023 and its strategic shift towards a more