安布思沛:2025年文化加速:算法时代营销指南:基于奢侈品行业经验启示(英文版).pdf |
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Culture is packed with emotional stories, inspiring characters and meaningful lore. Whether it’s global audiences who follow a sport or music genre, or nascent spaces within fashion, comedy or art, culture acts as a direct path to so much of what marketers aim for: attention, emotion, and fandom. It is therefore not surprising that many brands are embracing culture marketing to accelerate growth, by turning up in the spaces their audiences are already invested in and infusing their advertisin
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