LaunchMetrics：2024年时尚营销趋势报告：大众市场品牌（英文版）

2023 was a year of growth for Mass Market Fashion brands, as global marketing and PR efforts generated an impressive 29% increase in Media Impact Value™ (MIV®). However, economic uncertainty looms across the landscape. A report by Business of Fashion estimates non-luxury retail will experience slower growth (2-4%) in 2024. Brands face inventory pressures, supply disruptions, high return rates and competition from digitally savvy and disruptive third generation brands like Shein and Temu. Fast