Beauty Streams：2023-2028年美容行业战略路线图（英文版）

The definition of globalization is evolving. Diverse cultural influences and unique points of view are expected to shape the Beauty Industry as well as consumption patterns in the upcoming years. Driven by consumers’ desire for customized services and products, the “one-fits-all approach” will gradually disappear making room for hyperpersonalization and true cultural understanding, which will result in local adaptation across the globe. We can foresee that future consumers will be increasingl