毕马威：2024引领亚太无缝商务未来报告（英文版）

KPMG and GS1 commissioned Votee.ai to survey attitudes and preferences towards emerging retailing and retail technology trends across 14 markets in the Asia Pacific region. About half of the respondents in each market were from the Gen Z age group (which we defined for the data collection purposes as 18 to 24) and the survey was conducted between 17 October and early December 2023. To help ensure the sample was representative of the true population in the areas studied, weighting was applied to